Advertising and Marketing on the Web

Because of the development of the Internet, advertising and marketing on the Web has become quite popular. Countless organizations, firms and business have taken advantage of this and you can notice advertisements on just about any websites you go to. Consumers can visit any search engine and enter the search phrase associated with whatever they are interested in and hit search and they will be supplied with a large list from which they can choose. It is an exceptionally affordable and efficient way of marketing.

It has become really easy for any business to have a personalized website by which they can advertise, directly interact with the customer; provide details about their product and services. Regular newsletters, offers, discounts can be pasted on site to increase the interest of the website visitors.

Because it’s simple to reach any target audience about any type of business, the potential for abuse will always be there. Depending on this, Internet advertising is divided into two types of advertisement, legal online marketing and advertising and illegal online advertising. Legal online advertising involves online advertising directories, search engine advertising, e-mail marketing, and desktop advertising. Illegal advertising is more frequently known as spamming. This can be done by changing particular system settings with the use of external applications and then pop-ups are sent out to a specific system or computer. The external programs are known as adware or spyware. A few of these are extremely destructive, the best known being Trojans, which are next to impossible to uninstall and remove from the computer.

With the improvement in technological innovation, special effects are now being used to render advertisement more interesting. Dazzling and vibrant colors, good page design and a great deal of creative thinking are needed. Generally, Adobe Flash is employed to design advertisements nowadays. According to the technologies being utilized to design advertising are grouped into several categories.

  • Banner ads are animations presented on the webpage commonly developed in HTML or Eudora. There exists an array of version and sizes of the advertisements. Trick banner ads are banner ads that contain an additional feature of dialog boxes and buttons and displayed as an alert or error message.
  • A pop-up is an ad displayed in a brand new window that covers up the active page. A pop-under ad opens in yet another window that is under the active page that can be viewed after the current window is either closed or minimized.
  • Interstitial advertisements are the types that are presented before directing over to the desired web page.
  • Wallpaper ads form the backdrop of the website.
  • The ads that float on the monitor are called a floating ad.
  • An ad that enlarges and modifies the components of the web page being displayed is called an expanding ad.
  • Ads that are viewed in a video form on a site are called a video ad.

There are plenty of options wherein advertising slots can be acquired on Internet such as CPM, CPV, CPC, CPA, CPL and CPO. CPM or cost per mil means the advertiser is supposed to purchase a specific amount of website visitors to whom the advertisement is actually exposed. CPV or cost per visitor means that the advertiser is required to pay for the individuals to whom the advertisement was delivered. CPC or cost per click means paying for the quantity of clicks made on the ad by the visitors. Despite that the ad is posted on the site, the amount is paid out just after the visitor clicks on the URL of the ad. CPA or cost per action means the advertisement publisher bares all of the costs of advertisement, but he is rewarded only when the site visitor clicks on the ad and purchases some merchandise or signs-up for a service. CPL or cost per lead is like CPA, only that the website visitor doesn’t need to order anything at all; he or she can just apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays whenever an order is placed.

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5 thoughts on “Advertising and Marketing on the Web

  1. Pingback: The history of the Web teaches us how rapidly the web have changed in the past 15 years. | Digital Advertising and User Experience

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