SEO and Advertising

In today’s net-savvy world, it is prevalent for virtually every organization to make an internet site, which they utilize mainly for advertising and marketing their services and products. With the creation of search engines like Bing, it has grown to be easier still for the consumers to do a search for the products online. For your website to be successful, its link ought to appear in the first three pages which the search engine brings and the position of the website needs to be high which implies numerous visitors visit the website. This can easily be done by using search engine optimization more commonly referred to as SEO. This marketing technique improves the quality and quantity of visitors to your internet site via search engines like Yahoo.


SEO not only impacts the search engine results , but also image search , video search as well as industry specific vertical search engines . It determines precisely how a search algorithm functions and searches for what is favored by people. When your website link is submitted to a search engine like Google, a spider crawls through a page to obtain links, which lead to additional webpages, and stores those pages on the server of the search engine. The data accumulated from these internet pages is delivered to the indexer, whose task is to extract information from those websites like the keywords and phrases coupled with their weights, the specific location of the page as well as other links that are saved for the spider to crawl in the future.


Initially, the keywords and phrases, Meta tags, and index files supplied by the Website owner influenced the search engine optimizer algorithms. Meta tags presented details about a particular page, but utilizing them for indexing the pages didn’t turn out to be effective because a number of Site owners added in unrelated Meta tags to boost the quantity of visits and earn huge ad revenue. They actually altered the HTML of the websites to attain a very good position for the internet page. However, this was an instance of abuse because it fetched irrelevant webpages.


Search engines consequently began using sophisticated ranking algorithm, which were challenging for the site owners to influence in order to furnish web browsers with reliable results. The position of the page was computed mathematically by functions using strength and quantity of the inbound links. The higher the position of the webpage the more likelihood it had to be looked at by a person. Future algorithms were created which considered several other on-page factors like rank and off-page factors like hyperlink. Considering that the website owners couldn’t influence the page rank, they started swapping, selling and buying links, which resulted in link spamming as well as creation of many websites specialized in this.


Algorithms became more complex by each passing day and leading search engines kept their algorithms a mystery. When the price of Search engine optimization increased, internet marketers were roped in to purchase it, which eventually led to high quality internet pages. Even though investing in SEO is extremely helpful, but yet on the other hand is risky since without any prior notice, the algorithms being employed are certain to change and the search engine is going to stop leading visitors to the webpage. Many professionals can be found in the market that provide SEO services. They adjust the HTML source code of the internet site like menus, shopping carts and occasionally even the information of the internet site to entice more visitors. Search engines like Yahoo have algorithms that extract websites not based on the page rank but based on the cost per click or set fee, that is if an advertiser desires that the webpage containing his ad be displayed, he is required to pay for it. This really is a point of controversy, because only the big businesses are in a position to increase the number of visits of their site but not the small businesses who might have a better quality website.

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One thought on “SEO and Advertising

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